Design & Usability Enthusiast

Empathy for the user driven by data is the key to successful design. As a seasoned creative professional, my primary focus is on the usability of design. Providing genuine solutions for any design challenge after gathering the data points to support the design. I’m expertly versed in optimizing user engagement and creating a compelling user experience.

Industry experience includes clients in app development, hospitality and tourism, retail, health/professional services, construction, industrial, commercial and residential real estate, financial institutions such as wealth management, banking and coaching.

Work Experience

TruVisibility - Visual Design & Account Management

Ft. Lauderdale, FL — 2019 (Current)

Working with VP of Marketing and dev teams to deploy an innovative chat platform. Defined requirements, implemented user flows, working directly with users and iterating architecture as needed to support vision. Led visual design and creative execution on all client website account projects using proprietary software. Manage all customer accounts tracking projects from concept to completion.

CBRE - Visual Design & Marketing

Ft. Lauderdale, FL — 2018 – 2019 (Contract)

Responsibilities include:

Gathering and coordinating of complex commercial real-estate analytical data. Developing high caliber marketing materials form that data for online and offline media for capital markets teams. Working together with analysts and brokers to develop visual representation of data for creating branded design materials for websites, e-mail blasts and print campaigns to be used company wide. Strong application of UI/UX principles to drive successful campaign deployment. Building and presenting strategy/design solutions for upper level management and creative teams. Coordinating with architectural photographers and videographers for campaign integration of video blocks and imagery.

Stocket - UI/UX Lead

Boynton Beach, FL — 2014 – 2018

Stocket is a mobile app development company whose mission is to revolutionize e-Commerce and becoming the next generation platform for shopping. Stocket provides a unique opportunity for brands worldwide to be represented with maximum visibility in compelling and desirable virtual experiences.

Responsibilities include:

Applying user-centered visual design practices to create an intuitive and compelling UX. Collaborating with marketing teams, utilizing the research and transforming strategies and ideas into design concepts that prove to be a continuous evolution and helping to successfully communicate those changes. Developed, designed and refined comps, conceptualized using wireframes as a means of rapid prototyping to underline specifications as a design roadmap; using vector based software to create pixel perfect vector based artwork for final output and scalability for use in other mediums such as print, marketing and sales collateral. Wrote up detailed UI specifications and mockups to communicate design intent and packaged together with prototypes for presentation for final validation and implementation. Educated the team in the principles of good design. Pioneered the visual design channel on complex changes and iterations for new and future feature releases.

Harley-Davidson Motor Company - Creative Project Lead

Milwaukee, WI — 2014 – 2015 (Contract)

Responsibilities include:

Primary liaison for internal stakeholders. Worked with the international marketing managers reporting on requests and budgets. Provided clear proposals, timelines and cost estimates to internal/external clients, and delivering strong creative guidance to production teams and clients in support of the clients’ defined project needs. Coordinated photography for 2016 Model year photography with top level access to confidential information.

LAB913 - Visual Design & Marketing, Owner

Ft. Lauderdale, FL — 2009 – 2019

Responsibilities include:

Overseeing all aspects of visual design from inception to successful implementation. Created wireframes to pitch website concepts and developed the visual aesthetic to deliver final designs for client sign-off prior to initializing. Scheduling print runs and checking proofs for color accuracy and anomalies. Creating or re-establishing visual design standards for businesses & start-ups to follow as part of their marketing initiatives. Developed unique designs and content as needed through research and provided data pointsPhotography and Photo-retouchingProduced video shorts for promotional materials

Westphal - Creative Lead

Brownsville, WI — 2009 – 2014

Responsibilities include:

Directly contributed to opening new revenue streams. Led visual design and creative execution on all client marketing projects. Managed and tracked projects from concept to completion. Assisted with sales to drive vision and close retainer contracts. Created concepts, wireframes, prototypes and storyboards. Collaborated with copywriters, design teams and web developers. Produced video for promotional materials internally and for clients. Built relationships with clients and vendors. Mentored and trained junior designers.


International Fine Arts College

Miami, FL — 1999 - 2001

Miami International University of Art & Design

Miami, FL — 2001 - 2002