As a seasoned creative professional, my focus is on the overall visual design aesthetic and usability. Gathering user and market data points, I drive the front-end design and experience while providing genuine solutions for any design challenge. I’m expertly versed in optimizing user engagement and creating a compelling user experience.

Industry experience includes clients in app development, hospitality and tourism, banking, retail, health/professional services, construction, industrial, commercial and residential real estate

Work Experience

TruVisibility - Visual Design & Account Management

Ft. Lauderdale, FL — 2019 (Current)

Primary responsibilities are helping customers with all aspects of website development within the TruVisibility platform and developing UIUX improvements for SAAS products under the parent platform.

Responsibilities include:

Manage the design and development of websites and other projects for clients

Maintain client relationships with frequent contactSet digital strategies for your assigned clients, considering their specific requirements

Suggest, design and implement digital projects to increase customer ROIAddress client queries effectively and in a timely manner

Optimize web content to be ADA compliance, increase traffic and load times

Craft proposals for website development and other projects

Work closely with the TruVisibility marketing and product development teams

Test and report on SAAS product inadequacies

Analyze SAAS product, design & develop improvements in usability and experience

Staying up to date with digital marketing and technology trends

CBRE - Visual Design & Marketing

Ft. Lauderdale, FL — 2018 – 2019 (Contract)

Responsibilities include:

Gathering and coordinating complex commercial real-estate analytical data for use in developing high caliber marketing materials for online and offline media for capital markets teams.Working together with analysts and brokers to develop visual representation of data for creating branded design materials for websites, e-mail blasts and print campaigns to be used companywideStrong application of UI/UX principles to drive successful campaign deploymentBuilding and presenting strategy/design solutions for upper level management and creative teamsArchitectural photography and video for campaign integration

Stocket - UI/UX Lead

Boynton Beach, FL — 2014 – 2018

Responsibilities include:

Stocket is a mobile app development company whose mission is to revolutionize e-Commerce and becoming the next generation platform for shopping. Stocket provides a unique opportunity for brands worldwide to be represented with maximum visibility in compelling and desirable virtual experiences.

Responsibilities include:

Applying user-centered visual design practices to create an intuitive and compelling UX. Collaborating with marketing teams, utilizing the research and transforming strategies and ideas into design concepts that prove to be a continuous evolution and helping to successfully communicate those changes. Developed, designed and refined comps, conceptualized using wireframes as a means of rapid prototyping to underline specifications as a design roadmap; using vector based software to create pixel perfect vector based artwork for final output and scalability for use in other mediums such as print, marketing and sales collateral. Created the experience of the product visualization using prototyping tools. Create detailed UI specifications and mockups to communicate design intent and packaged together with prototypes for presentation for final validation and implementation. Educated the team in the principles of good design. Pioneered the visual design channel on complex changes and iterations for new features. Collaborate with the entire team of research, marketing, product management, engineering, and quality assurance teams to define requirements based on affiliate brand requirements and other factors.

Harley-Davidson Motor Company - Creative Project Lead

Milwaukee, WI — 2014 – 2015 (Contract)

Responsibilities include:

Served as the front line responsible party and primary liaison for internal stakeholders for key intercontinental photography projects. Worked with Photographers and internal marketing departments (or internal clients), providing clear proposals, timelines and cost estimates, and delivering creative guidance to production teams and internal clients (in support of the clients defined project needs). Provided expert recommendations to internal clients that ensure the project effectively communicates the brand message, business need, and exhibits the strong visual identity of the Harley-Davidson brand. Responsible for maintaining communication on the assigned projects between the Photographers, Program Manager, Studio Coordinator and internal clients. Upheld and improved on the standard processes defined for the Creative Services team and Harley-Davidson. Identified key messages and the best solutions for communicating those through the use of photography. Provided direction to project teams, aligned resources on the project to achieve intended results. Effectively communicated project needs and status. Ensured project focus and viability; and actively pursued new work from internal clients. Led team meetings and managed photography team.

LAB913 - Visual Design & Marketing, Owner

Ft. Lauderdale, FL — 2009 – 2019

Responsibilities include:

Overseeing all aspects of visual design from inception to successful implementation. Created wireframes to pitch website concepts and developed the visual aesthetic to deliver final designs for client sign-off prior to initializing. Scheduling print runs and checking proofs for color accuracy and anomalies. Creating or re-establishing visual design standards for businesses & start-ups to follow as part of their marketing initiatives. Developed unique designs and content as needed through research and provided data pointsPhotography and Photo-retouchingProduced video shorts for promotional materials

Westphal - Creative Lead

Brownsville, WI — 2009 – 2014

Responsibilities include:

Directly contributed to opening new revenue streams. Led visual design and creative execution on all client marketing projects. Managed and tracked projects from concept to completion. Assisted with sales to drive vision and close retainer contracts. Created concepts, wireframes, prototypes and storyboards. Collaborated with copywriters, design teams and web developers. I produced video for promotional materials for clients and for the company. Built relationships with clients and vendors. Mentored and trained junior designers.


International Fine Arts College

Miami, FL — 1999 - 2001

Miami International University of Art & Design

Miami, FL — 2001 - 2002