This self-promotional video reflects the simple, down-to-earth nature of the community where this company conducts its business. 
A shorter version can be seen here: http://vimeo.com/user13383267/westphalsvideo

Equipment used:
Canon 7D
Canon 24-70mm L series
Kessler 26″ Cineslider with motor
Adobe After Effects CC
Adobe Premier CC
Tripod