Atlantic 3

Atlantic 3

Objective:
Establish credibility online
Create a place for agents and brokers to reference for marketing units int he building and navigate with ease to find specified data needed on one page.
Responsive elegant design
Image gallery with UX focus

Promotional Magazine

Promotional Magazine

Magazine promotes restaurants in the lower Fox Valley area (Oshkosh Wisconsin).

Hometown Bank

Hometown Bank

Client:
Hometown Bank

Role:
Creative Director

Media:
Direct, Personalized URLS and Generralized URL, Social Media Sharing

Concept:
Time to expand.

Tools:
• Canon 7D & Canon 5d
• 24-70mm L series Lens
• Photoshop CC

Study:
A community bank client asked for help driving new customer leads. After five years of no advertising, the bank’s brand had little market equity. Prior to this project, our brand analysis had uncovered specific competitive advantages the bank should pursue in its marketing. One of those advantages fueled the theme of this campaign.

As creative director, I worked with a contract copywriter to conceive a cross-media marketing campaign. We would develop a series of four direct mailers intended to lead recipients to a PURL (personalized URL). Each touch would emphasize the bank’s desire to lend. We used language that championed the local business owner. We contracted with a leading list provider to reach the bank’s three primary target industries: trucking, manufacturing and dental. A third-party service provider managed the site programming.

“Time to expand?”

The above example depicts one of the creative executions we accompanied with the headline, “Time to Expand?” This postcard featured an eye-catching visual on one side and short, compelling copy on the other. A QR code enabled recipients to visit their PURL to get more information about an expansion loan and to download an exclusive whitepaper we developed internally. A visit to the PURL would instantly trigger a notification to the bank for follow-up. A short form on the PURL collected marketing insights as well. A social sharing mechanism allowed recipients to share the information with their Facebook and LinkedIn contacts. Using A/B testing, we balanced the whitepaper offer with a whitepaper plus Visa gift card drawing offer.

Despite a relatively small sample size, the bank received a number of qualified leads. According to the bank president, only one needed to convert for the program to pay for itself.

This campaign followed on the heels of a rebranding and print advertising campaign we had initiated earlier. We incorporated some of these themes into the lead-generation campaign for messaging consistency.

 

Financial Rebrand Project

Financial Rebrand Project

A redesigned corporate identity that was followed by print collateral, storefront signage and a website.

Rebrand Teaser

Rebrand Teaser

These teaser ads were distributed in correspondence and cash envelopes to announce the bank’s new branding.

Nutritional Healing

Nutritional Healing

This alternative healthcare company came to me for a refreshed rebrand. I developed a new logo and corporate identity, followed by printed collateral and a trade show display.

Cardinal Construction Rebrand

Cardinal Construction Rebrand

This multi-faceted project included an eye-catching website, new corporate identity and fleet graphics.

Package Design Production

Package Design Production

This packaging design project combined existing production elements with a refreshed layout.